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The Walking Trade — a shop on the edge of the zombie apocalypse
The Walking Trade is a shop-management sim where commerce meets survival. By day you fit out your store, arrange the shelves, set prices and serve the odd clientele of a broken world; by night you grab a bat, a shotgun or whatever's at hand and beat back raids from the undead horde. It's built by Microwave Games and published by PlayWay, and it launched on 5 March 2026. Buy from us and you get the full base version as a Steam gift: our bot sends it straight to your account.
What the game is about
The world collapsed, but trade didn't. You run the spot where people swap batteries, ammo, food and junk for whatever they need to survive. Stock and craft goods, keep the shopfront in order, set your prices — and answer the game's central question: are you an honest trader who helps the community, or a profiteer happy to gouge prices and cash in on others' misery? The moral-choice system genuinely shapes how survivors treat you and how hard you'll have to fight to defend the place.
How it plays
The gameplay runs on two loops. The first is management: store design and customization, pricing, logistics and staffing. You hire survivors to scavenge for supplies, help customers or guard the shop — they need to be equipped, motivated and kept in shape, or both your profits and your defense slip. The second loop is action: when a horde arrives, it's time to hold the line. Melee weapons, firearms and any improvised gear all come into play, and a well-built, fortified shop decides whether you make it through the night.
What's in the gift
You get the full base game of The Walking Trade — all the modes and content of the release version, nothing cut. This isn't the free demo (the game has a separate one); it's a complete copy that stays in your Steam library for good once you accept the gift.
How we deliver the gift
Delivery is a Steam Gift handled by our bot. You provide your Steam friend invite link and your account region, place the order, and the bot adds itself to your friends and sends the gift — usually within a couple of minutes. You don't need to accept the friend request: the bot does it all and removes itself from your friends after delivery. All that's left is to accept the gift in Steam.
Key gift conditions
For a smooth delivery, keep three things in mind. First: your Steam account region must match the gift region — otherwise Steam won't let you accept it. Second: The Walking Trade must not already be in that account's library, since a gift can't be accepted for a game you already own. Third: your profile privacy settings must allow friend requests so the bot can reach you. Steam Guard is not required, and you don't need to own the game or have any account activity either.
Platform and controls
The Walking Trade is on PC (Windows, 64-bit). It officially supports controllers — Xbox, PlayStation and Switch — and runs comfortably on Steam Deck, so you can play at a desk with a mouse or from the couch with a pad. Interface and subtitles are available in Russian alongside English and a dozen other languages.
Economy and growing your shop
Behind the numbers sits a living economy: demand shifts, resources run out, and every battery or round you invest is a choice between profit now and a stash for a rainy day. You upgrade the shop — expand the floor, set up crafting benches, reinforce walls and doors, and add defensive points before the horde arrives. Your staff grows too: a random survivor you picked up off the road can turn into a sharp supplier or a reliable guard over time, as long as you equip them well and don't let them burn out. The balance between trading, crafting and defending is the heart of the game: lean too hard into profit and neglect your walls, and the night will punish it fast.
Common questions before buying
Before ordering, check two things that decide a clean delivery. First, that The Walking Trade isn't already in your Steam library — a gift can't be accepted for a game you already own. Second, that your account region matches the gift region and your privacy settings allow friend requests. If the bot can't reach you, it's almost always a private profile or an expired invite link; refresh the link and we'll retry. The indie sim's system requirements are modest, and you don't need a separate account or a paid subscription — a normal Steam account is enough.
Who it's for
If you love the combo of building and optimizing a business by day and defending it by night, The Walking Trade hits the mark: there's calm, number-driven management and shopfront tinkering, plus a sharp scramble when the undead crash the door. And the constant pull between profit and humanity gives it a character that plain clicker sims lack. If you're into zombie survival, also check out Project Zomboid and 7 Days to Die, which lean harder into hardcore survival and crafting.